PUMA: Rudolph Dassler Concepts

The first of three scenes for a PUMA/Rudolph Dassler campaign. Brief was to mock-up scenarios using existing model shots and found backgrounds to create a stark, 'Metropolis' like atmosphere. The hexagonal shapes (from the Dassler logo) were used throughout the launch as projections on walls. These concepts were presented to the client as examples of the new Rudolph Dassler advertising. See the Rudolph Dassler website for more info on the branding.