Finnegan Associates Identity

Developed the logo and stationery for this growing UK based Building Surveyor/Property Consultants, late 2007. The challenge was to incorporate the strap line into the logo but considering the nature of the business, it seems to work. Based on the curve's and shapes of the building plans.

PUMA: Rudolph Dassler Bag

Following on from the previous posts, this bag was designed for the Rudolph Dassler campaign to be used in a Berlin 'Overkill' clothing store. Using the existing 'hexagonal electro-music' inspired shapes and patterns, I came up with several different concepts and colours. The all white version was chosen but I preferred this one above.

PUMA: Rudolph Dassler Campaign III

Scene III of the Rudolph Dassler campaign. See previous posts for more details.

PUMA: Rudolph Dassler Concepts II

Scene two of three for the Rudolph Dassler campaign. See previous post for more details.

PUMA: Rudolph Dassler Concepts

The first of three scenes for a PUMA/Rudolph Dassler campaign. Brief was to mock-up scenarios using existing model shots and found backgrounds to create a stark, 'Metropolis' like atmosphere. The hexagonal shapes (from the Dassler logo) were used throughout the launch as projections on walls. These concepts were presented to the client as examples of the new Rudolph Dassler advertising. See the Rudolph Dassler website for more info on the branding.

Sage Associates: NB Magazine

While working at Sage Associates I produced the quarterly magazine 'NB' for the University of Southampton. I also completed some work for BP GTEL (Gas Trading Europe and LNG).

Walker Books: Frankfurt Book Fair 2007

I was employed for three weeks at Walker Books in Vauxhall replacing the senior designer. My main task was to complete the childrens book catalogue, fold-out poster and a booklet to be used for the Frankfurt Book Fair in Germany. I also completed the monthly Walker Books catalogue and various posters etc.

Chemistry: SlimFast Questionaire

In June 07 I freelanced for a short period at the Chemistry Group and produced an online ordering questionaire for their client SlimFast. Using the existing SlimFast website style, each page gave the reader the option of which food package they would follow and purchase.

Kew Gardens: Christmas campaign

Working in-house for Kew Gardens, I produced the annual Christmas advertising campaign which included prominent billboards, magazine adverts, location signage, posters at tube stations, web-banners, flyers and tickets.

Fashion: Catalogue Insert

Also following on from the previous two entries, this insert was used to show different clothing combinations and suggestions for the items in the catalogues.

Fashion: Catalogue Layout II

Following on from the previous entry, these layouts were for the Boden women's 'summer' catalogue redesign 2007.

Fashion: Catalogue Layout

Involved in the catalogue redesign of London clothing brand 'Boden' during 2007, worked on various formats and layouts such as the spreads above. The company relied on mail-orders for the majority of the sales and the redesign was aimed at attracting new, younger customers.

Magazine Design: RF Part II

Following the previous entry, here's the covers of the first two issue's that I worked on.

Magazine Design: Regional Food

Contracted by an experienced art director and award winning magazine designer to work on a new 'slow food' magazine for the Australian market. Worked closely with the writer/photographer/publisher (same guy) and assistant designer to produce the first two issue's in an extremely short period. Stepping up from smaller brochures and 32 page magazines, I found this job to be great experience but a lot of hard work and long hours. Involved in the entire process, from concept to print.

Outlook Pool Services: Identity

Created a new identity for a 'swimming pool services' business in Melbourne, early 2006. Logotype represents piping with the tiles at the bottom of the pool.

cinema branding: alternatives

Some alternative names and logo's for the Lloyd Northover brief. During the three day's, I also produced some concepts for websites, membership cards, posters etc for three of the alternative identities.

the edge: cinema branding

Freelancing for Lloyd Northover in London early 2007. Developed an identity for a new cinema, proposed to be developed by the group who own Eye Cinema's, a worldwide chain. Brief was to come up with something simple yet dynamic which could also represent a casual lounge, a bar, a meeting and eating place... this logo represents people gathering in front of a widescreen.

Instinct: Identity

Instinct Outdoor Solutions was created to cater for the urban landscaping market with the environment in mind. The client wanted to show his diversity and ability to branch out in areas such as fencing, watering systems, gardening and landscape design which I represented as 'pedals' or 'molecules'... an element of nature in a modern way.

Cantilever: PDF Emailer

Developed an online mailer for Cantilever in early 2006. The company was formed by a group of three Melbourne furniture designers who are producing some amazing and funky work from their Brunswick studio. The interactive slideshow featured a sample of their diversity and was sent to retailers and potential clients with plenty of positive response.